Stick In The Mud or Confused, Who do you know? Paul M Johnstone

More on getting more from your netwoking opportunities.

Sixty Seconds Part 2:

What you say

I don’t know about you, but I have listened to some truly awful 60 second presentations. You find that people who miss the point when delivering their 60 seconds and they fall into one of three camps.

The Stick in the Mud’s: They do not change their script from week 1 to whenever they stop going. I was a member of a group where a tradesman said exactly the same thing week on week. Even when we had to reduce ours to 30 or 45 seconds, he still ploughed on with his single prepared commercial. The effect on the members is they stop listening.

The Readers: Who insist on typing out their 60 seconds (a good thing to do) but then insist on reading it without looking at the audience. Preparing your 60 seconds is defiantly a great idea, but then you should take time to learn it so when you deliver it sounds passionate. When you read aloud it sounds forced and often fake. Also as they avoid the audience they do not engage the audience. The effect is that your potential sales people and Advocates switch off.

The Confused: Also often a member will tell a different story each week, which keeps their message fresh. However, all too often this sort of presentation changes the essential message of the product or service.

With all things in life consistency brings greater rewards. The more you change your offering the more confusion you bread.  

Oh and then there is the down right boring who are probably best left alone.

SO what should a good 60 seconds contain?

If you think of it as a commercial you will start to realise what goes in the commercial:

·         Your name and company 10%

·         What you do, your service product description 30%

·         Both of these should be the same or broadly the same every week.

·         Either a testimonial, further product or service description or new product news 30%

·         Who you would like an introduction to 20%

·         Finally a hook or a repeat of who you are and what you do 10%

There are stacks of techniques for delivering a successful and profitable 60 seconds
Keep an eye out for the third part of a 60 second presentation which will be on how you get what you really, really want as the Spice girls once told us.

A series of occasional pieces on how to construct a 60 second pitch that GETS RESULTS

Catch up with you again soon!

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

Shy at Parties? HNS to save your blushes! by Paul M Johnstone

Here is a quick pointer for you.

According to the Daily Telegraph that is what the NHS are up to, curing shyness at parties!

Now I know there are to be changes being made to the NHS but shyness courses?????

Check Out The article 

Catch up with you again soon!

 

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

Invest in Time it will repay you many times over - Paul M Johnstone

When you have the opportunity to speak at a Networking event, it’s best if you Invest in that time opportunity wisely.  Time spent preparing will repay you many fold.

From the forthcoming book The A - Z of Networkig

Sixty Seconds Part 1

Given that we all deliver a 60 second commercial in our networking club meetings, it often astounds me how little thought some people put in to it. In fact I was asked yesterday for tips on making an impact during a 60 second commercial. I use the word commercial as that is what a 60 seconds is your commercial, your advertisement to the world.

Now think to the memorable commercials you have seen and they all have one thing in common – Clarity.

I hear lots of 60 seconds, and a trap that many people fall into is telling the audience about their skill and not what they can do.

For example I had been listening to a personal therapist for about two years not fully understanding what it was they did. Then one day he stood up and said how would we like to kiss an ex smoker today?

Instantly everyone got it.

He told them what he could do for you. Do you do that?

Here is an anatomy of a 60 seconds:

·         Opening including who you are and what you do 5 – 10 seconds

·         Description of your product or services 10- 15 seconds

·         Your experience 5 – 10 seconds

·         Why people should advocate for you 10 – 15 seconds

·         Repeat who you are, what you do and a strap line 10 – 15 seconds

If you stick to that format you should get everything across to the audience in 60 seconds. Providing you are clear in your message, to be sure try it out on a friend or family member, if they understand so should your audience.

I used to write my 60 seconds and then call up the clock on my PC and read aloud my 60 seconds.  It is the reading it aloud that helps you time it correctly. It also lets you know if you have over-run

  

NETWORK GOLD  100 words equals 60 seconds delivery, use the word count feature on your PC and stay under 100 words rather than over.

Clarity is your key to being understood

Catch up with you again soon!

 

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

The Clock is ticking and your time is running out - Paul M Johnstone

60 Seconds = Success

When you are networking you often have a 60 second spot.  Here are a few tips to help you get the most from that opportunity.

Something I see people do all to often is try and cram too much information into their 60 seconds, please don’t.  Keep the message simple, it needs to be remembered by your audience.  Just think about the last time you were in a room and someone delivered their slot.  They told you they provided writing services (apologies to all copywriters, PR people and anyone with a multi discipline portfolio).  They start telling you what they can do.  I”I wrote copy fort brochures, and Exhibition stand, and I provide PR, Internal communications  as well as Web content and write on-and –on.” I bet you stop listening.

The accepted way to present you and your business is the same as your marketing,

Niche your marketing message and not your business.

People will always ask do you do this?  Or as you write fro web sites do you write Press Releases?

If you can remember how many words people speak normally is about 120 words per minute, give or take.  To be remembered, the holy grail of the 60 seconds, target 100 words for maximum effect.  Now you can chose your words, pause for effect and you have a much better opportunity to be remembered.

Catch up with you again soon!

 

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

Who an I Today? - By Paul Johnstone

“Do the hardest thing on earth for you. BE YOURSELF.” – Katherine Mansfield

In our fast moving world, add in the technology to see what everyone else is doing. Then take our competitive nature, we are often trying to emulate, copy, or be like someone else. We all have heroes and we all admire certain achievements of others.  But we must not lose sight of the fact that we are unique. 

There is not another person like us anywhere and we have strengths that others might not have. Strengths that we may take for granted and fail to utilize if we are busy trying to be someone else.

It is ok to look at other peoples’ achievements to help develop your beliefs or to give you the courage or motivation to soldier on and achieve. You should, however, stay mindful that you are a miracle creation, we all are. We all have the ability to achieve extraordinary results in chasing our life’s purpose.

So get out there and be the best YOU that you can be. Be yourself and know by doing so you’ll have the power within to achieve whatever it is your heart desires. You can do it!

Catch up with you again soon!

  

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

©Paul Johnstone; The Paradigm Shakers

P.S I always appreciate feed back and comments

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