Top Three Goals for your Presentation- Paul M Johnstone

Public speaking, presentation skills and presenting with PowerPoint techniques are easy to master and just as easy to get wrong.  Let me know your views on these three easy steps to presenting with PowerPoint. 

True or false

Your PowerPoint presentations are always:-

• Compelling
• Illuminating
• Informative
• Clear, to the point and accepted.

Answer is usually FALSE

Making PowerPoint presentations that are clear, compelling, memorable and even enjoyable is not an art.  Presenting with PowerPoint is a science, and if you follow my top three goals you should get it right every time.  Your presentations will then be clear, enjoyable and memorable.  No more death by PowerPoint or people snoozing through your presentations.  These three goals work because they are based on the way we as humans absorb information, then use it.

First of all you must connect with your audience.   Top error for so many presenters, as they think just because they’re presenting every one else has to listen.   Well people especially business people need to be engaged, then they’ll listen. 

Secondly, your presentations need to be directed at the audience and hold their attention.  I once sat through a presentation on sources of finance, where a lady next to me wrote her ‘To Do’ list during it.  The presenter failed to connect with that lady and the rest of the audience judging by their body language.

Finally you should promote understanding and memory. Now this can be tricky for many business presenters, simply because they expect the audience to take on board everything they tell them.  Both of us know that is not correct.  A piece of jargon entering the vocabulary is edutainment.  This is where an educational message is wrapped up in an entertaining way.

By simply understanding just how people take on information, your presentations will change for the better.  Better for your audience, after all it’s the audience we are presenting for.  Better for your message clarity, it will be easier for the audience to understand it. Better for long term retention, your audience will retain information longer.

You may have guessed by now that these three principals shift the emphasis away from you the presenter, to the important people, the audience.   As a presenter you should be the medium not the message.  Entertainers are different as they are building their brand.  You want to get your message across in a way that is clear, simple and to the point. 

Keep checking back for more detailed insight into these three goals in the coming week.

Comments and feedback pleas! Feel free to comment on this or any of my earlier Blogs. You guys keep me on track and help me improve.

About the Author

Paul M Johnstone is a Professional Communicator, Speaker, Executive Coach and PowerPoint Guru!  He works with companies, organisations and individuals, helping them improve their communication skills.  Paul helps people want to speak and present more effectively, to improve their personal and professional success. He can be reached at +44 (0)7711 324362or through his website at http://www.pmjohnstone.co.uk/

©Paul M Johnstone