Thursday, 20 January 2011

Presenting and selling - Whats the differnce?

Often when reading articles and blogs on Presentation skills and public speaking I come across a gem. For some months I have been sharing some great speaking and presenting tips.  And I read a lot of blogs, web sites, books and go to events to get a wider perspective on the way people present and speak in public.

Presenting is no different to selling.  It’s not.  What you are doing when you present is selling an idea, or selling yourself. The same rules apply.  You want your audience to like what you are saying.  You want them to have got benefit from your presentation.  It’s a great feeling when people applaud spontaneously.  Just like the feeling when you walk out of a clients office and they have bought your products.  The process and the feeling is the same, just great.

Your ‘pitch’ needs to be targeted, at the audience, it’s no good going to a business convention for florists and talking about industrial plant.  This may seem obvious but I have seen people deliver what the audience does not want to hear.  At a college dinner for the university sports team, one of the founders of the team, who now worked on the other side of the world returned to deliver the after dinner speech.    The guy had been out of the UK for over 25 years, and delivered his speech as if we were still in the 1970’s.  Unsurprisingly almost all the women in the room walked out. 

So when I came across this blog by Vivek Singh from India, I thought how good now that people all round the world are starting to sing from the same hymn sheet.  http://bit.ly/fUvb3w He makes a lot of straight forward points

Love this or hate it please leave your comments 

Paul Johnstone is the founder of
The Paradigm Shakers

Providers of Thought Provoking Training

http://www.paradigmshakers.co.uk/

©Paul Johnstone; The Paradigm Shakers

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