Public Speaking, what a great sales tool! Paul M Johnstone

Humour and tales with a humorous punch line can help you get the sales presentation. They are great for helping you stay upbeat and on the ball.   

Here is a story of a friend of mine and how humour helped him.

One of the ways professional speakers get business is if you have to deliver free demonstrations, always make sure you get a tangible return.  My colleague was presenting for an advertising company in London. After the presentation, a lady came approached him and asked him to call her. She then went on to tell him, his information would be perfect for the employees at her place.

So he called three times that week, guess what no return call. Called three times the next week and did not get a return call. And on to the third week, no return calls.   Finally, he decided to sent a humorous fax.

Guess What?  She called back within the hour.  And as a result he got a large contract for a years work  When asked why she replied to he fax, her reply, She said the fax really made her laugh in the midst of all the pressure she was under and that's why she called.

Oh and it was a government department! 

You might be wondering how he could call someone 12 times in a month and not be considered a pest. Well she asked him to call. To me that means I'm going to call her the rest of her life until she tells me to stop.

Secondly, he knew she was a fun and lively sort of person, because he saw her enjoying the presentation where they first met.

So use humour words and phrase like I know your in box resembles Everest or I'll bet people are camping outside your office just to get to see you.

If you can use humour as an aid to your selling, try lots of things like these. 

You could sing on a prospect's voicemail (not if you’re tone deaf), send humorous post cards.    E-mail that makes people smile, make your mailers unforgettable. Why not send a packet of grass seed to help them grow their business, biscuits for their much needed coffee break.  Chewing gum for those sticky situations, in fact anything that will make you stand out. To stand out you need to be different from the crowd. Prospects are much more likely to remember you when they want something you do.  

Make your reminders witty, humorous, and different, as this  will help you get the call when they have a need.  For more tips like this please vist either www.pmjohnstone.co.uk 
Or the Paradigm Shakers who's link is at the end of this page

Catch up with you again soon!

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/