Monday 12 September 2011

Touching the arm of your prospects ~ Paul M Johnstone

A lot of people have difficulty when it comes to speaking to groups, Get in touch if you want to improve  public speaking and presenting can be a tremendous help to your business or your career. 


During my research for this post I came across a book I first read back in 2007. where I  saw this and thought it had been written for this blog.  

These words are based on the original be Phillip Khan-Panni.  Please check out this for an idea what you can say in a very short time frame.

These words are based on the original be Phillip Khan-Panni.  Please check out this for an idea what you can say in a very short time frame.

"I left home early to meet with you today. 

As I walked towards my car, I met an attractive blond in a red dress. 

She touched my arm and asked “Where are you off to?”   

I said I was speaking at the Stowmarket chamber networking breakfast where I had to deliver a message in 60 seconds. 

Because, as a speaker I have to do it and show others how deliver in a set time. 

She said but don’t all networkers always cram too much in too little 60 seconds - so no one ever remembers what they said? We laughed and I wondered if you agree with that?"

That vignette can be read aloud in 30 seconds.  Even such a short tale tells the reader so much.  It involves you because you believe I knew the attractive woman.  

By touching my arm she moved out of your imagination into your context.  There was a theme you could follow, the need I used was for criticism and I wanted an outcome.  All that in 30 seconds!
All that in 30 seconds of apparently casual conversation.  So how does that translate to your 60 seconds or however long you have?

So many people deliver a 60 seconds in a flat mater of fact way, no wonder we don’t remember what we said.  

The answer is we concentrate on what we believe is important and forget what the audience want.  They are always looking for the WIIFM.  The “What’s In It For Me” is the only thing the audience are looking for.


Work out what your audience want from you and, give it to them.  Keep experimenting because you will see from your audience’s reaction when its working.

 I have developed an easy to use system so you can deliver killer presentations every time, called On The Money© 

To find out more jst get in touch and I will send you an informative  document on how it works.

Comments and feedback pleas! Feel free to comment on this or any of my earlier Blogs. You guys keep me on track and help me improve.

About the Author

Paul M Johnstone is a Professional Communicator, Speaker, Executive Coach and PowerPoint Guru!  He works with companies, organisations and individuals, helping them improve their communication skills.  Paul helps people want to speak and present more effectively, to improve their personal and professional success. He can be reached at +44 (0)7711 324362or through his website at http://www.pmjohnstone.co.uk/
©Paul M Johnstone

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