If you can't Be yourself? Why not be someone else? Paul M Johnstone

OK you're giving a live, important presentation to a large audience. For the sake of argument this is not something you do on a regular basis, or something you relish.

You might be a little nervous about your presentation, so you turn to friends or the internet for some public speaking advice. As you do, you'll undoubtedly hear or read this strange bit of folkloric wisdom:

Just Be Yourself! Act Natural!

The problem with this advice is that you'll find yourself in a completely unnatural environment – Hey you are alone in front of a large group of people, lights shining in your face, a mike wire dangling from your lapel, a huge visual displays behind you.  THIS IS NOT NORMAL So how do you go about being "natural" in what is an unnatural environment?

Now what if your "natural, normal" self is shy, nervous, or introverted? How does that help?

Telling a nervous speaker to "act naturally" on stage, just sets them up for a fall. Rather than trying to "act naturally", or be normal whatever that is.  Why not try one of these three more specific courses of action?

1. You can make the environment seem more natural.  

Nothing takes the nerves out of a presentation like a real, live, full dress rehearsal. Get lots of practice! Physically walk on the stage. Feel the lights on your face, the audio pack on your belt, the video remote in your hand.

Once you've experienced your surroundings, the stage environment is going to seem more natural.  What you are doing is preparing your brain for the real thing.  Once it has seen a situation it’s at ease and less of an opportunity to feel nervous.

2. If you're going to be yourself, be your best. 

There's really no point in being yourself if you're naturally shy and retiring. Getting up on stage without professional help mat do you more harm than good.  Find a professional speech writer, and speaking coach to help you and deliver of your best.  The other benefit is they will help you overcome your natural fears, the ones we all have when we start out.  Some of the most famous speakers started out being frightened of speaking in public.

As Red Adair said “If you thing hiring a professional is expensive, wait till you try an amateur!”

3. You can be someone else. 

OK, that’s not feasible is it?  But you can funnel the spirit and passion of someone you admire into your presentation.   Think about projecting their personality when you speak. This actually takes your speech out of the realm of "presentation" and into the arena of a "performance."  You may know it by another name, acting!   No doubt you may have heard that audiences find a good performance highly entertaining and an enriching experience.

Once you know who you are and are comfortable with the stage, you may do this naturally. You might do even better to act appropriately for the audience and the situation.

Anyway, what exactly does it mean to "be yourself?"

Catch up with you again soon!

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

Public Speaking, what a great sales tool! Paul M Johnstone

Humour and tales with a humorous punch line can help you get the sales presentation. They are great for helping you stay upbeat and on the ball.   

Here is a story of a friend of mine and how humour helped him.

One of the ways professional speakers get business is if you have to deliver free demonstrations, always make sure you get a tangible return.  My colleague was presenting for an advertising company in London. After the presentation, a lady came approached him and asked him to call her. She then went on to tell him, his information would be perfect for the employees at her place.

So he called three times that week, guess what no return call. Called three times the next week and did not get a return call. And on to the third week, no return calls.   Finally, he decided to sent a humorous fax.

Guess What?  She called back within the hour.  And as a result he got a large contract for a years work  When asked why she replied to he fax, her reply, She said the fax really made her laugh in the midst of all the pressure she was under and that's why she called.

Oh and it was a government department! 

You might be wondering how he could call someone 12 times in a month and not be considered a pest. Well she asked him to call. To me that means I'm going to call her the rest of her life until she tells me to stop.

Secondly, he knew she was a fun and lively sort of person, because he saw her enjoying the presentation where they first met.

So use humour words and phrase like I know your in box resembles Everest or I'll bet people are camping outside your office just to get to see you.

If you can use humour as an aid to your selling, try lots of things like these. 

You could sing on a prospect's voicemail (not if you’re tone deaf), send humorous post cards.    E-mail that makes people smile, make your mailers unforgettable. Why not send a packet of grass seed to help them grow their business, biscuits for their much needed coffee break.  Chewing gum for those sticky situations, in fact anything that will make you stand out. To stand out you need to be different from the crowd. Prospects are much more likely to remember you when they want something you do.  

Make your reminders witty, humorous, and different, as this  will help you get the call when they have a need.  For more tips like this please vist either www.pmjohnstone.co.uk 
Or the Paradigm Shakers who's link is at the end of this page

Catch up with you again soon!

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

What’s in a name or an address? Paul M Johnstone

 Just back from a great exhibition the Business Start up Show tons of people, good stands.  I got a great contact in a publishing company who have agreed to look at the two books I have written.

One of the highlights was a speed networking session which was a buzz.  If you have ever been to one you will know it’s manic and you need to have your elevator pitch all lined up.  Now getting an elevator pitch to fill all situations in not realistic, and can often be detrimental to you.  My pitch varied from a theme depending on who I was talking to.  The key here is to get the other person to speak first.

Once they have spoken you can select part of their pitch and tailor it to meet your product or service.  After all what you are doing is broadcasting your service in a condensed form to a prospect who want to know about you.  It is learning the lessons of speaking and presenting in a much more intimate environment. 

Some people did really well others average and some were clueless. Interestingly in the two hours I spent speed networking apart from me, only one other person had a badge that identified who they were and what they did!  And five of those people did not have any business cards to give.  

Preparing for any exhibition which is a glorified networking opportunity there are two things you need.  Lots and I mean lots of cards and a plan of action.  Let’s look at the former.  What information should your business card pass on?   A business card is a piece of real estate and needs to be developed.

A graphic designer friend of mine told me that for a business card to do it’s job the front should say who you are, and the back should say what you do.  Simple stuff mane contact details on the front and your area of business on the back.

Interesting!  At the exhibition I spoke to 50 people! Surprising for me that was exactly 50-50 men and women.  And I for one am glad to see more women in business.  However that group of people I hope were not representative of business today.  Fifty cards and only 17 had a physical address!

The two main reasons I hear why people don’t put an address on a card are:  I work from home and I don’t want to give out mu home address.  And it’s a web based solution so I don’t need an address.

Lets look at the first impression:  A business card with no physical address looks suspicious to a lot of people.  “Why are they hiding their location?”  “What don’t they want us to know?” these questions are being asked more and more as programmes like Rogue Traders and Watchdog are highlighting sharp practice.

The answer a PO box number- for less than a glass of wine a week the Post office will set up a PO box for you, which provides you with a professional looking address and you don’t need to go to the post office as they deliver it to your door.

There are so many on-line scams today you should use a PO box or check with your accountant as many operate accommodation addresses, and these are just as professional as the PO box.  Remember you only get one chance to make a first impression – so make it a professional one.

Catch up with you again soon!

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

Do you know your Reds from your Blues? Paul M Johnstone

COOL COLOR COMMENTARY

Flip Chart Colour

=> Black, blue and green inks have the greatest visibility. 

=> Blue is the most pleasing color to look at with red coming in second (note: pleasing to look at and visibility are not the same) 

=> Do not do the whole chart in red ink. 

=> Avoid purple, brown, pink and yellow inks. 

=> Permanent markers give the most vivid color but dry out faster if you leave the cap off. They also frequently bleed thru to the next page. Forget trying to get the ink out of your clothes. 

=> Water colors are less vivid and squeak when you write. Ink will wash out of clothing. 

Use Color Thoughtfully 

=> Use bright colors for small graphics to make them stand out. 

=> Use subtle colors for large graphics so they don't overwhelm. 

Use Color Psychologically 

According to Greg Bandy in Multimedia Presentation Design for the Uninitiated certain colors evoke certain emotions. 

=> RED = Brutal, Dangerous, Hot, Stop! 

=> DARK BLUE = Stable, Trustworthy, Calm 

=> LIGHT BLUE = Cool, Refreshing 

=> GRAY = Integrity, Neutral, Mature 

=> PURPLE = Regal, Mysterious 

=> GREEN = Organic, Healthy, New life, Go Money 

=> ORANGE / YELLOW = Sunny, Bright, Warm 

=> WHITE (if I make the example white you couldn't see it) = Pure, Hopeful, Clean 

=> BLACK = Serious, Heavy, Profitable, Death Since "death" is a pretty heavy way to end this section, I will give you a reference to find out more about outstanding visual design.

Catch up with you again soon!

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

How to Deal With a Hostile Audience - Paul m Johnstone

Here are some tips for dealing with the occasional detractor you may encounter. Your main objective is to remain calm so you are in control of the situation. What’s more the rest of your audience will then be on your side.

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1. Listen carefully to the question & repeat it aloud - Make sure you understood the question correctly & that your audience knows the question to which you are responding.  Sometmes it helps to restste the question so you are clear what you are answering

2. Answer directly. Look directly at the person asking the question- Give simple answers to simple questions. If the question demands a lengthy reply, agree to discuss it later with anyone interested, but summarise there and then.

3. Refer to your Speech- Whenever possible, tie your answer to a point in your speech. A good tip is to view these questions as a way to reinforce & clarify your presentation.

4. Anticipate areas of questioning- Prepare factual support material in three or four areas in which you anticipate questions.

5. Be friendly, always keep your temper- A cool presentation creates an aura of confidence. When the questioner is hostile respond as if they were a friend. Any attempt to "put down" your questioner with sarcasm will immediately draw the audience's sympathy to the questioner.  It can also stir up the questioner for more difficult questions.

6. Always tell the truth - If you try to bend the truth, or tell a little white lie, you almost always will be caught. Play it straight, even if your position is momentarily weakened.

7. Treat two questions from the same person as two separate questions. Best tip hear is don't try to double gess your questioner, answer each question deliberatly and calmly.

8. Don't place your hands on your hips or point at the audience - These are scolding poses and give you the appearance of preaching.

9. Keep things moving - There is a rhythm to a good question-and-answer exchange. They volley back & forth in a brisk manner. Keep your answers brief and to the point with many members of the audience participating.

10. Conclude smartly - Be prepared with some appropriate closing remarks. End with a summary statement that wraps up the essential message you want them to remember.

Catch up with you again soon!

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/

© Paul M Johnstone

Overcome Your Fear Of Public Speaking - Paul M Johnstone

Standing in front of an audience can be a daunting task, let alone to stand and talk in front of them simultaneously, in English. Giving a speech to a group of people who are well aware of the fact that you are going to talk requires a lot more than guts and will. It needs preparation and flexibility, too.

Based on several publications I have read, and people I have taught I have compiled a list down 10 steps (out of so many) that I believe can and will help you overcome the fear of speaking in public.

1. Prepare your points!

No matter how good you are in terms of talking, you will need to prepare your speech. Get your points right, have some facts to support them and make sure you know everything there is to know about the topic, backwards and forwards.

2. Prepare, Prepare then Practice!

You need to know what you are talking about.  In most cases you will be speaking about something you are involved in or passionate about, and that’s great.  The knowledge you have about your subject will work for you.  Once you are happy with your content and knowledge, then and only then should you practice.  A mirror and a recorder help here.  If you know your stuff you should only need pointers or section headings.  Let your knowledge and passion shine through and don’t be constrained by trying to learn a script.

3. Arrive on time, early is best!

Come early and get the mood right. Check the room and its size so you can tell how loud you should or shouldn't be. Get on the stage and move around it. Make sure you feel comfortable there.

4. Look confident and be confident!

Bring forth your self-confidence. If you think you are not confident enough, then take your time to have it. Do not rush as your confidence will slowly grow by time.  And here is the best part, Your audience have absolutly NO IDEA you are nervous!

5. Make eye contact!

It is never a good presentation if there is no eye contact. Take time to look at all the people in the room.  Look at your audience!

6. Find a friend in the room!

If eye contact makes you feel threatened in some ways, choose a target. Find someone among the crowd who presents you with warmth and possessiveness, look at him or her and gradually put your eyes on everyone else. Repeat the steps.

7. Don't forget to smile!

One of the best tips I can give you is to smile at your audience before you say a word.  As smiles bring you happiness, give them back! Make sure the audience know that you are happy to be there. It is never wrong to smile at times even when the topic you are presenting is serious. Choose and take your time to smile.

8. Take a pause and breathe!

Do not rush your speech! Take some pauses in-between long sentences and breathe slowly. There is a phrase in speaking circles, when you need to make your point count “Pause till it hurts” allow your audience time to take in what you have just said.  The more you rush, the more you will panic and probably lose confidence. So don't do it.

9. Use your natural tone and modulation!

Adjust you intonations and make sure they vary from slow and steady to fast and firm. Change them accordingly so that your speech won't be monotonous.

10. It's okay to be nervous!

Whenever you feel nervous, just know that you're being normal.  Nerves are your body’s way of telling you this is important.   Everybody will experience stage fright, and that includes the experts and those with more experience. The difference is how you handle it. Take it and play along with it. It's okay!

So, what are you waiting for? You know the steps, now speak!

Catch up with you again soon!

Paul Johnstone is the founder of

The Paradigm Shakers

Providers of Thought Provoking Training

Delivered by Subject Matter Experts

http://www.paradigmshakers.co.uk/